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How Vision Service helped a Japanese municipality provide 24/7 multilingual tourism guidance with Chatbase

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830

Traveler conversations in 4 months

200

Conversations per month on average

30%

QR code contact rate at live event

12

Messages per conversation on average

At a glance

Vision Service is a Japan-based company helping local regions, tourism organizations, municipalities, and local businesses make their tourism and cultural information more discoverable through AI. They serve local governments and regional businesses that want to attract inbound travelers and communicate their local stories in multiple languages. Their work is hands-on: organizing scattered local information, turning it into AI-ready content, and making sure the agent gives reliable, trustworthy answers for travelers who depend on it.

Chatbase helped us turn static regional tourism content into a multilingual AI guide that travelers can actually talk to. For Vision Service, it is more than a chatbot tool. It is a practical way to help Japanese regions become discoverable by AI.

Hideyuki Ito, Business Development / Inbound Tourism & AI Solutions

Good regional information existed. Travelers just could not find it.

Japan has extraordinary depth as a travel destination. The problem is not content: local regions have rich stories, unique attractions, and detailed practical information. The problem is access. That information lives in websites, PDFs, brochures, spreadsheets, and internal documents, spread across different sources and mostly in Japanese. Inbound travelers ask specific, nuanced questions before and during their trips. Before Chatbase, those questions depended on staff, printed materials, websites, or social media updates. Outside business hours, travelers were on their own. Building a multilingual AI experience from scratch would have required too much engineering time and infrastructure for a small team.

Good regional information existed, but it was not easy for travelers to access it conversationally.

Hideyuki Ito, Business Development / Inbound Tourism & AI Solutions

A municipal tourism AI agent for Yaizu City

Vision Service built a tourism-focused AI agent on Chatbase as part of a municipal tourism DX initiative in Yaizu City, Shizuoka Prefecture. The agent was trained on curated content covering destinations, local attractions, food, culture, model routes, restaurant and facility information, access, safety, and local stories. It was structured into clear categories (attractions, food, culture, model routes, access, safety, local stories) so it could respond in a reliable and useful way, guiding travelers toward the best of what the region had to offer. The agent was deployed on the city tourism website and via QR codes at physical locations, supporting multilingual inbound travelers 24 hours a day.

We could quickly create a multilingual tourism chatbot, train it on our own content, and focus more on the quality of the tourism experience instead of spending all our time on infrastructure.

Hideyuki Ito, Business Development / Inbound Tourism & AI Solutions

What they built

  • Multilingual tourism AI agent deployed on the Yaizu City tourism website and via QR codes at physical locations
  • Trained on curated content covering destinations, food, culture, model routes, access, safety, and local stories
  • Structured into clear categories for reliable, useful responses to specific traveler questions
  • Available 24/7, supporting inbound travelers outside normal tourism staff hours
  • Used as a live demonstration tool for municipalities and tourism organizations across Japan

The results

The Yaizu City pilot ran for four months, from November 2025 to February 2026. In that time the agent handled 830 conversations, averaging 200 per month, with 12 messages exchanged per conversation on average, a signal that travelers were not just clicking around but genuinely using the agent to explore and plan. The agent was especially useful during peak periods: over the New Year holidays, questions about opening hours, seasonal events, and local information increased sharply, exactly when tourism staff were busiest and least available. At the Yaizu Sakana Center 40th anniversary event, around 3,000 visitors attended. Approximately 1,000 people scanned the QR code, and 205 completed the chatbot experience, a 30% contact rate from the physical event into a digital AI conversation.

The AI agent was especially useful when tourism staff were busy or when information needed to be delivered outside normal business hours.

Hideyuki Ito, Business Development / Inbound Tourism & AI Solutions

What's next

Building the agent for Yaizu City changed how Vision Service thinks about their broader work. It revealed that the biggest value is not just answering questions. It is understanding how regional tourism information needs to be structured for the AI era. That insight has shaped their business strategy. Vision Service is now working to connect Chatbase with a broader AI-ready regional information workflow, where tourism content prepared for the agent can be reused across the website, chatbot, and future AI search optimization work. The goal is to help more Japanese regions become not just findable, but conversational, in any language.

The chatbot helped us understand how regional tourism information should be structured for the AI era. That insight has influenced our broader business strategy.

Hideyuki Ito, Business Development / Inbound Tourism & AI Solutions

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